Have you ever walked by a rival’s store to find them packed while you’ve haven’t a single customer walking into your place? That’ crushing, right? Especially when you’re on the same street and carry a similar range of products at roughly the same price.
You may not know it, but your competition might have wised up to the benefits of having a return merchant authorization (RMA) app. RMA is the next frontier in building a massive following of loyal customers. See, simple return process for your customers goes a long way on building trust.
A show of confidence
You need to create an online presence for your business, even when you have a physical location. That helps you to cash in on the growing popularity of online shopping. It also helps to expand your business to reach beyond your current geographic locale and grow your sales.
Online line shopping, especially when dealing with household items, including clothing, comes with a high level of product return. Your customers don’t get a chance to try out or test the product before buying. That raises the fear of purchasing an item that won’t fit, or they might end up not liking.
Creating an easy return process placates this fear among your customers. It’s an indication that you are confident about the range of products you carry and that you will readily accept the product back should it fall short of customer expectation. Shoppers need assurance that they can easily send back purchases that don’t fill their needs.
Recruiting new users
Mistakes abound when shopping over the internet, and savvy shoppers are aware of this. As such, they will skirt over merchants who don’t make it easy to return purchases. Or ones with a history of frustrating customers seeking to return a product or pursuing a refund.
See, people ship back items for a myriad of reasons ranging from genuine reason to those that are downright fraudulent. Legitimate shoppers will return a faulty item, one that doesn’t fit or is in the wrong size. In such instances, you only need to send the right item to them and complete the sale.
In the absence of a smooth return process, a customer is likely to dispute the sale and ask for a refund. The prospect of losing a sale often cause many sellers to be uncooperative, and this ruins their reputation.
Dissatisfied customers, especially on matters that involve a refund, tend to leave a scathing review. One look at such a review is enough to warn off prospective customers, and this reduces your ability to generate new sales.
In addition to carrying a superior range of products, you need to ensure that all your customers have a great experience shopping with you. Whether operating online or running a brick and mortar location, it’s imperative that you have a smooth return process.
People appreciate the chance to correct a mistake or return a faulty product to your store. By making the process smooth and painless, you get to build a massive following of happy and satisfied customer. Such people are likely to keep coming back to your store for the foreseeable future.
