Business Growth

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Improving Businesses: Invest in Better Customer Retention Strategies

Lead generation is often one of the key areas of any business. It helps to attract new customers to foster growth. The current circumstances of the global pandemic brought with it certain challenges. Customer acquisition has become more difficult than ever. The outbreak of COVID-19 caused a drastic shift in consumer behavior. For many companies, […]

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Five Tips for Forming Successful and Profitable Business Partnerships

Nothing exists in a vacuum. Whether you’re running a small or medium business or head of a large company, you need to create business partnerships if you want to succeed as an entrepreneur. Even big companies need partnerships to boost their business. For example, ride-sharing pioneer Uber partnered with Spotify, the online internet music provider,

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digital marketing

What Marketing Strategies Every Business Should Have

Marketing is both simple and complicated. It’s simple because its primary goal, no matter the approach, is to convince customers to patronize a business’s products and services. Meanwhile, marketing is also complicated because of the many ways that are available to reach that goal. Most of the time, a business won’t be successful without combining

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How Businesses Gear Up for the Return of Customers and Profits

Has your business been shuttered since the start of the COVID-19 lockdown? Are you starting to worry that your business cannot be revived anymore, given the current state of the economy? Read on to see a broader perspective of the business landscape and learn how some companies are gearing up to recover the bottom line.

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business meeting

Four Tips for Streamlining Your Business’ Organizational Structure

The current health crisis has impacted all facets of modern society, from education to entertainment. But the commercial sector is one of the worst hit sectors, even in the United States. According to recently collated data, over 72,000 businesses have shut down permanently due to the crisis. Businesses are struggling everywhere to stay afloat and

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