These days, you can’t go wrong with an automotive shop as a business if you use the right marketing strategy and provide good services that put you on the map and top of mind for consumers above other competitors in a populated landscape. In 2020 alone, over 60 million passenger cars have been produced, so a nice set-up should attract customers. Even during the time of the pandemic, vehicle care is a must.
With that, however, there are still a lot of auto shops out there vying for the patronage of drivers everywhere. So, what can you do to make your business the go-to choice? Try these solutions on for size.
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Get into vehicle weight loss and other tuning services.
Modifications can be risky if not done right, so if you have the capacity and staff to execute these well, you already have that market in the pocket. Car tuning can provide not just individuality, but excellent performance boosts that cater to both a niche crowd and general enthusiasts. Among the services you can offer, an interesting thing to provide is vehicle weight reduction, perfect for running tracks. For you to give a lighter fit without sacrificing efficiency, safety, and performance, injection molding products can be used to replace heavier components including but not necessarily limited to metal plates, suspension springs, battery, and more.
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Offer rare parts services.
The problem with specific models and makes is finding the right parts to repair or maintain their vehicle. That can become a costly part of the car ownership and means that these particular people will be looking for a shop that not only has the components but can also boast the skill level to take care of the vehicle and its complicated set-up effectively. Scan the market for what rare parts are in demand and what models need consistent upkeep, and make sure you advertise your shop’s capabilities if you can include that in your services. This way, you’ll capture the high-end car market, the demographic that still uses cars with discontinued parts, and even the smaller section of people who use foreign car models that require a little more finesse to manage.
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Get active on socials.
Over half of consumers trust the internet as a source of information to learn more about businesses, so you’ll want to make sure that you have an engaging presence to get positive interactions and increase your reach. Social media is a great way to connect to your audience and have a platform to put out promotions and content. Make sure you have accounts that you regularly update on the relevant social networking sites and that you actively respond to inquiries and the like.
That can build up your credibility and allow you to create a brand voice that makes you more distinctive from other competitors.
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Create a referral program.
Word of mouth can be a powerful tool to use in your arsenal, and what better way to get this done than to incentivize it? Referral programs are an effective way to motivate satisfied customers to recommend your business and get other people to try it out. Although happy customers nowadays would likely leave a review anyway if they had a remarkable experience, the actual act of looping people in specifically will be an extra step that they are more likely to do with a little nudge and a rewarding program.
If you put in the effort and resources to do this right, it can do wonders for building your reputation and consumer base. The majority of polled consumers say they trust a local business more based on positive reviews.
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Provide a transparency promise.
That can be achieved by simply putting out a message on social media, incorporating it into your messaging and brand materials, and having your staff live up to it. When you communicate with your customers about the process and how you go about your work, they are more likely to return. That is especially useful in the automotive industry, where the issue that car owners have is finding an auto shop they trust. Take the time to craft a message you can sincerely stick to, provide it accordingly, and broadcast it to your audience.
These are just some of the things you can incorporate to help your business thrive and make your auto shop a reliable stop for vehicle owners. With them, you can address your customers’ concerns and ensure that they see you as a shop worth going back to for your services and products.
